Keith Schofield is talking at Semi-Permanent today. In his FTI interview, he gave very specific advice on breaking in with your early videos. Here’s a quote…..

Find an upbeat band who wants to do a music video, and do it on spec (i.e., you front the costs). Do something fun, funny, provocative or R-rated. Before you come up with a concept (and do come up with one!) ask yourself: what would make anyone want to email this clip to a friend? No one knows who this band is, but what will make them say “holy shit, this no name band did this totally (choose one: funny/crazy/explicit/pop-culture-referencing) video, you HAVE to see this.” Take advantage of the fact that this won’t be playing on MTV – have stuff like nudity, violence, trademarked brands, etc.

…it’s tempting to quote the whole thing but you should head over there and read it. And the photo comes from his tumbler blog, click it to check it.